Welcome to Haruharu, Lifestyle Skincare from Korea. Discover the amazing benefits of superfood ingredients with a fermented formula using patented Ultra Deep Technology. Simply put, this technology is designed specifically to deliver active ingredients deep within the skin. Haruharu is a vegan-friendly, cruelty-free brand and free of animal-derived ingredients. They are formulated free from 7 types of parabens and 11 common harmful substances found in cosmetics.