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Conscious Beauty

Curated with Care

At Beauty Barn, we understand how important it is for our patrons to make conscious choices that positively impact our environment. Which is why we’ve made it a priority to curate safe, clean, cruelty-free and environmentally responsible options so you can shop and care for your skin worry-free.

We are constantly collaborating with conscious brands to bring you safe and skin-friendly products that are sustainably produced. And while there are many Korean skincare brands that are invested in conscious beauty, these are the favorites we can’t help but love. All these brands are committed to protecting animals, while delivering skincare products with safe, gentle and natural ingredients.

Take a look.

Dear Klairs is one of the most popular cruelty-free brands, as well as a completely vegan brand. Klairs do not test their skincare products on animals. In fact, they are working tirelessly to stop animal testing for cosmetic purposes.

The brand focusses on creating products from effective, natural ingredients, targeted specifically for sensitive skin. Their formulations do not contain any ingredients that can irritate sensitive skin. Klairs, also believes in delivering premium quality products at affordable prices.

I’m From is a cruelty free skincare brand that is focused on using natural ingredients for their skincare products. For this reason, it makes a great choice for those with sensitive skin. The products do not contain paraben, and other skin irritating agents. The brand is also quite well-known for some of its vegan products.

Cosrx is a cruelty-free brand, that is loved all over, but it is not a total vegan brand. One of the most popular ingredients in their products is snail mucin, which is not vegan, even though it is ethically sourced and harvested for cosmetic purpose. Cosrx uses skin friendly ingredients to soothe and calm irritated skin. The brand believes in providing a better tomorrow for its customers, by transforming their skin through their gentle formulations, and to deliver the perfect solution for all their skin needs.

Committed to principles of quality, integrity and honesty, cruelty-free Isntree (Island, Natural, Tree) was founded on a belief of bearing good fruit, growing with their customers, and using natural, plant-based materials. Their promise is to make products that are good for the skin and good for the environment.

Benton is a PETA-approved cruelty-free brand that incorporates natural ingredients in their products, so as to restore skin to its original state. The brand is dedicated to bringing only the finest quality ingredients to its skincare line. However, many of their products are formulated with snail mucin, and bee venom, so the brand is not really vegan. Yet, it is noteworthy to mention that some of Benton’s vegan products are award-winning items, like the Tea Tree Cleansing water, and the Cacao Moist and Mild Line, among others.

Skin & Lab, is also, cruelty-free and their skincare line is well enriched with gentle ingredients that are extremely suitable for those with sensitive skin.

Purito is a completely cruelty-free, and 100% vegan brand. The brand is committed to avoid animal testing for cosmetic purposes, and incorporates only vegan-friendly skin ingredients that are harnessed from nature. Purito is also dedicated to using totally clean and safe ingredients in all their skincare products.

Wishtrend products are also, all cruelty-free, but they are not certified as a cruelty-free brand. The brand states that they do not conduct tests on animals for cosmetic purpose, so it is listed as a cruelty-free brand.

There are many more cruelty-free Korean skincare brands. What we have here, are just to name a few brands, who have committed to protect the animals, while delivering skincare products with safe, gentle and natural ingredients.

Are you a conscious consumer committed to using cruelty-free, vegan and sustainable products? If you are mindful about the skincare products you use, you’ll love the conscious beauty options we have curated just for you.


These products do not include any animal product at all. So, if you’re looking for vegan skincare that have been formulated without any animal by-product or content such as honey, propolis, snail extract, milk, eggs and so on, you’ll love our Vegan Beauty selection.


Think safe, think non-toxic, think naturally-sourced ingredients that love to love your skin. With our Clean Beauty selection, you can indulge yourself in a feel-good, worry-free skin routine.


Cruelty-free products are often used interchangeably with vegan products but they are definitely not the same. When you pick up a cruelty-free product, you can be assured that it has not been tested on animals at any stage of its development. It also means that the raw ingredients have not been tested on animals, nor are the products peddled in countries where animal testing on products is necessary. Dear Klairs, Cosrx, Purito, I’m From, Isntree, Skin & Lab, Benton and By Wishtrend are some of the most popular and our favorite cruelty-free brands.


From bottles made of recycled materials to biodegradable packaging and beyond, many brands are choosing to opt for sustainable packaging in order to minimize environmental impact. Brands like Isntree, Purito and Dear Klairs are known for using minimal packaging and sustainable eco-friendly packaging materials to reduce ecological footprint.

Are you committed to using cruelty-free, and vegan skincare products? If you are conscious about the skincare products you use, do share in the comments below.

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